HOME PAGE NEWS: Marnie is the voice of "Caitlin Fabulous" in the Cadbury Fabulous Fingers TV campaign!
"Cadbury Fabulous Fingers is perfectly placed to tap into evening and weekend treat occasions, not only attracting new consumers to Cadbury Fingers but also generating incremental sales opportunities in the indulgent biscuit sector."
The TV commercial highlights the fact that consumers will be delighted by what they find inside Cadbury Fabulous Fingers – the unique combination of a thick, outer layer of Cadbury milk chocolate with an inner, smooth layer of white chocolate and a crunchy biscuit finger.
It introduces two new Cadbury Fingers-style puppets – Caitlin and Madison Fabulous – in a 1980s American-style soap opera. The advert sees Caitlin taking a tumble and all is revealed…she is ‘Fabulous’ inside, leading to an emotional reconciliation with her stepmother, Madison.
In addition to the TV campaign, Cadbury Fabulous Fingers will be sampled nationally via Cosmopolitan magazine. There will also be a bespoke website and in-store promotions across the UK.
The website will feature the two Fabulous Fingers characters, Madison and Caitlin Fabulous, as well as the rest of the family. Fans can also go behind the scenes, with a ‘making of’ video. - Source: Burton’s Foods
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